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Webinar: Let’s discuss SAF for the Australian sugar industry

February 21 @ 11:00 am - 12:00 pm

Save the date: Wednesday 21 February, 11am – 12 noon 

You’re invited to hear from leaders shaping the Australian Sustainable Aviation Fuel (SAF) market: 

  • Ed Mason, Jet Zero 
  • Victoria Sherwood, Licella and  
  • Hywel Cook, SRA.  

Here’s your opportunity to discuss with them how the sugar industry can get involved and to build your SAF network for future opportunities. 

Please join us for first webinar in a series planned as part of a project aiming to build engagement for a diversified and adaptable Australian Sugarcane Industry.  

Managed by Madi Smith, Innovation Coordinator for Sugar Research Australia (SRA) at QUT (above), each webinar will be jointly chaired by Madi and Professor Ian O’Hara, Deputy Dean of the Faculty of Engineering (above), a leading expert in policies, technologies and systems for developing the bioeconomy. Ian represents the Queensland Government as the Biofutures Industry Envoy and acts as an ambassador for Queensland’s Biofutures industry and industry and industrial biotechnology sector.  


Ed Mason – Jet Zero

Ed is the is the Founder and Managing Director of Jet Zero Australia. Ed is an experienced executive and company director, having held positions as Chairman, Director, and Corporate Advisor to several listed ASX energy transition companies. Ed is leading Jet Zero in progressing plans to develop Australia’s first Alcohol to Jet Fuel (ATJ) facility, taking agricultural bioproducts on the east coast of Australia and converting it to ethanol and then Sustainable Aviation Fuel (SAF) via a plant to be built in Queensland.

Victoria Sherwood – Licella

Victoria is the Executive General Manager Asia and Australasia at Licella Holdings. She brings her wealth of experience in senior leadership roles across engineering and manufacturing based companies to drive the commercialisation of Licella’s patented Cat-HTR™ technology platform. This technology is the next generation of advanced recycling, allowing a range of biomass and plastic byproducts to be transformed into high-quality sustainable oil; a direct substitute for fossil crude.

Hywel Cook – Sugar Research Australia

Hywel is the General Manager of Industry Services at SRA. He has had more than 30 years of experience in the sugar industry, working across refineries, sugar mills and cane growing and business development sectors. Hywel has previously worked for CSR building products, Queensland Sugar Limited and MSF Sugar (Mitr Phol). He actively engages with the industry and stakeholders to explore opportunities in the bioeconomy.

Read more about the project: https://sugarresearch.com.au/the-sugar-research-innovation-industry-network/. 

Please register by COB Tuesday 20 February: https://qut.zoom.us/webinar/register/WN_aMEhaCyJR2m3G2POpPAM-w. 


Sugar Research Australia
View Organiser Website



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